You agreed to one price, and suddenly you’re paying more. Maybe it was a $50/month phone plan that somehow became $75. Maybe you saw a “limited-time” promo with no mention of recurring charges, until your card got billed.
These practices aren’t just shady, they may be violating the law. At The Law Office of Brian Holland, we help Florida consumers fight back against hidden fees, vague pricing, and misleading offers that companies use to get your business.
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Hidden fees and deceptive advertising show up in everyday purchases. You sign up for something simple, and suddenly, you’re locked in or overcharged without a clear explanation.
Here’s what we’ve seen from Florida consumers:
If that sounds familiar, it may not just be bad business. It may be consumer fraud.
Florida law protects consumers from misleading pricing, deceptive advertising, and unfair billing practices. If a company didn’t clearly disclose all costs up front, or used bait-and-switch pricing to hook you, they may have violated state law.
You may have legal options, especially if there was:
If the deal you agreed to changed after you signed up, the company may be using deceptive sales practices to profit.
Monthly or renewal fees that were never clearly mentioned, or only shown in small print, could qualify as hidden fees.
When terms are vague, confusing, or buried in legal fine print, you may not have truly consented to the full agreement.
A Florida consumer protection attorney can help determine whether your situation qualifies for legal action or financial relief.
We’ll talk through what happened, review any documents or billing history, and answer your questions about possible next steps.
We examine promotional materials, fine print, and payment records to uncover violations and build your legal case.
If your case qualifies, we’ll pursue cancellation, refunds, or damages under Florida’s consumer protection laws. You’ll never be left guessing.
You didn’t sign up for vague pricing and surprise charges. I’ve seen how confusing these situations can be and we help clients cut through the noise.
From cell phone plans and digital subscriptions to misleading promotions, I focus on the real-life problems that hit your wallet without warning.
You won’t get passed to an assistant or buried in paperwork. You’ll speak directly with Brian and we’ll keep things clear, simple, and strategic.
You didn’t agree to that extra charge. You didn’t approve the auto-renew. You didn’t sign up for the mystery fee that keeps popping up.
You deserve clear pricing, honest offers, and fair treatment. And when you don’t get it, you deserve a voice.
Let’s review what happened. Let’s talk about your options. There’s a legal way forward, and we’re here to help you take it, one clear and confident step at a time.
A hidden fee is any charge that was not clearly disclosed at the time you agreed to the purchase or service. This includes surprise service fees, monthly charges that weren’t mentioned upfront, or auto-renewal costs buried in the fine print. Florida law requires companies to be transparent about all material terms, including pricing. If the fee was not obvious or was added without a clear explanation, it may be considered deceptive. A Florida consumer protection attorney can evaluate your documents and determine if legal action is appropriate.
Yes. If a company made false claims, exaggerated benefits, or used bait-and-switch pricing tactics, you may be able to sue under Florida’s Deceptive and Unfair Trade Practices Act (FDUTPA). Misleading advertising includes unclear pricing, hidden terms, or promotions that don’t reflect the real cost. Lawsuits may lead to contract cancellation, refunds, or compensation for financial harm. A fraudulent advertising attorney can review your situation, gather evidence, and help you take action if your rights were violated.
It depends. Small print alone isn’t against the law, but if a key price, term, or renewal condition is hidden in legal jargon or contradicts the advertised offer, that could violate Florida law. The law requires that material terms be “clear and conspicuous,” especially when they impact your total cost. When fine print is used to obscure important fees or automatic billing, it can be considered deceptive. A consumer protection attorney can determine whether the company’s disclosures meet legal standards or crossed the line.
While you can try to dispute charges on your own, working with a Florida consumer protection attorney gives you stronger protection and leverage. Many consumers face roadblocks or get ignored when contacting companies directly. A hidden fees attorney can identify consumer law violations, issue formal demand letters, and escalate the matter legally if needed. Legal support helps ensure that your complaint is taken seriously and gives you a better chance at recovering money or canceling an unfair charge.